Alan Ferguson is the third-generation owner and operator of Ferguson Heating & Air Conditioning. The company leverages seven decades of experience to serve residential and commercial customers with heating and cooling services in Peachtree City.  When the business needed building signs and a cabinet sign at their primary manufacturing service center in Atlanta, the owner connected with our sign shop to get excellent products that would get the firm’s message across.

Developing a Brand Presence with Eye-Grabbing Signage Products

How is it possible to run a successful business for 70 years? One aspect is the winning positioning of a brand. Ferguson Heating & Air Conditioning is keeping up with signage products that address current consumer demographics.

A good example is a combination of building panel signs with imprinted messages. They feature the blue brand colors that the firm is famous for. Moreover, one panel showcases the majestic eagle, a symbol that the company has been using over the decades. The other panel displays contact information as well as the business’ tagline.

Next, our shop designed, produced, and installed a blade cabinet sign. We mounted it perpendicular to the wall, making it easy to see for traffic coming from both sides. This sign repeats the company’s name, logo, and contact details. After dark, it lights up, which further boosts the visibility of the firm.

Multiple Building Signs are Excellent Branding and Marketing Tools

More and more business owners are now choosing to double up on their building signage. This step encourages consumers to approach the company from a different direction to take notice. For example, the combination of a blade sign with additional logo boards makes sense because it addresses the customer walking toward the building from a parking lot and those walking down the sidewalk. If you are looking for more than building signs and a cabinet sign in Peachtree City GA, there are also other options:

• Window graphics and lettering. Are your windows pulling their weight concerning advertising and branding? Full window wraps, partial graphics, and lettering can be ideal for expanding on the message that other building signage sends.
• Aluminum panels. Are you operating out of a shopping center or business park? Frequently, prospective customers may approach you from the back of the building, where you and other companies offer overflow parking. Imprinted aluminum or Dibond panels are excellent choices for featuring your corporate identity.
• Banners. The banner is the quintessential building sign when you want to drum up more business. Customers are conditioned to pay attention to banners because they typically communicate great deals and limited-time offers. Choose from vinyl banners or mesh banners when you plan to display the product between two buildings.

Do You Need Building Signs and a Cabinet Sign in Peachtree City, GA?

Are you thinking of upping the ante when it comes to your building signs? Maybe you are thinking of going bigger or doubling up on the messages. Our sign team can assist you. We gladly help you design the product or take the specs you already have to produce innovative signage that gets attention. Contact us today!

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