The Necessity of Exterior Wayfinding/Directory Signs! How Can They Help You?

Does your GPS say, “you’ve arrived!” and you still don’t know where to go? Guide drivers and pedestrians with exterior wayfinding/directory signs in Fayetteville and Peachtree City, GA.

Design Signage to be Easy to Read

Place exterior wayfinding signs near corners, driveway entrances, and other areas where drivers must make a choice. We recommend post and panel signs that display your corporate logo, the directional guidance you want to give, and an arrow to underscore the instructions. For example, if you plan to separate delivery truck traffic from the regular consumer traffic, make this clear as early as possible by guiding truckers to their appropriate lanes and areas.

Placement Is Key

Exterior Directory Wayfinding Signs in Fayetteville and Peachtree City GA

Where you place your signage is key! Think like a consumer and place these signs by sought-after destinations on your property like visitor parking lots, employee parking areas, and shipping and receiving facilities.

Welcome Customers with a Brand-Centric Presentation

Wayfinding Signs in Fayetteville and Peachtree City GA

Sometimes, an initial wayfinding sign is not so much about where to find various destinations as it is about affirming that the customer has arrived in the right place. Focus your sign’s display on your corporate persona and logo presentation that combines your color palette with an address to accomplish this task. It is an excellent choice for venues with larger campuses that might feature multiple structures.

Maintain Safe Traffic While Directing Visitors

Exterior Wayfinding Signs in Peachtree City and Fayetteville GA

School, hospital, and church parking lots can be dangerous without adequate traffic control. The same goes for the places where one-way streets run through the space. Underscore the direction you want traffic to travel with arrows while also highlighting the amenities or buildings the visitor will find at the end of a road or parking lot. It could prevent bottlenecks, collisions, and confused drivers backing up.

Customize the Most Effective Exterior Wayfinding/Directory Signs in Fayetteville and Peachtree City, GA

Directional Signs

A wayfinding sign is only as good as its accuracy. We recommend installing panels or boards with vinyl overlays, which we can remove and replace with new versions if anything changes. A good alternative is the design of post and panel signs with sliding inserts. These products let you upgrade one or more pieces of information without having to redo the sign’s facing completely.

Our sign shop routinely works with companies and municipalities looking to create a welcoming environment that boosts visitor confidence and reduces anxiety, stress, and confusion.

We serve the communities in and around Fayette, Spalding, and Coweta County, as well as South Metro Atlanta. Our commercial sign company can coordinate and complete the vast majority of our projects working remotely without a physical visit to our offices required to accomplish your signage needs. Call us at 770-756-6600 or email us at

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